Are you launching a new product, boosting your brand image, or looking to expand your reach? First, it’s important to decide what objectives to focus on from the start.
You can’t achieve what you can’t measure. So ensure that you are able to define the metrics that will spell success for you, whether it’s generating leads or enhancing audience engagement.
Influencer collaborations can bring many creative minds together. Thus, the expectation is that the output will be fresh and not just a mere rehash of previous campaigns.
It’s always best to check if the influencer is a good fit for your brand. Do you share the same values? What was the experience of other brands that previously collaborated with them?