By: Net Influencer
Influencer marketing is a type of social media marketing. These campaigns use individuals with an engaged social media following as a way to endorse and promote a range of products and services.
When working with an influencer, it is paramount that your team offers them a detailed brief to ensure that their work aligns with your brand values.
Influencers can be compensated in a variety of different ways so it is very important that you reward these content creators in an appropriate way.
Although it may seem like good practice to collaborate with mega-influencers who have more than a million followers, they may not be able to effectively communicate with your audience.
These content creators are masters of their own work so it is important to listen to and implement their contributions.