A new trend in the wedding industry is gaining traction as couples increasingly hire wedding content creators to capture and share their special day on social media. 

The BBC noted in a report that, according to recent industry observations and anecdotal evidence from professionals in the field, this emerging service is challenging traditional wedding photography and videography roles.

Wedding content creators use smartphones to gather videos and photos during the event, transforming them into Instagram-ready reels and short videos for immediate social media sharing.

This quick turnaround time, often within 24 hours, contrasts with the weeks-long wait typically associated with professional wedding photography services.

“Providing my couples with a complete phone album of their favorite unfiltered moments the very next day alleviates the pressure on them and their guests, allowing everyone to fully immerse in the celebration,” Tiffany Sciarrillo, a 28-year-old content creator from Mold, Flintshire, shared on Instagram.

She reports that her business has thrived since offering these services in July 2023. 

“Wedding content creation is big, and it’s going to grow… it will go global,” Sciarrillo predicts.

The BBC notes the trend is driven by couples’ desire for instant gratification and the ability to share their wedding moments quickly on social media platforms. 

Sophie Wedge, a recent Sciarrillo client, paid £400 for eight hours of content creation services at her wedding and hired a traditional photographer for £2,000.

“You get to see behind the scenes and the unpolished photos—what you don’t get to see as a bride and groom that everyone else sees, and I love that,” Wedge remarks.

Industry professionals estimate that thousands of wedding content creators operate in the UK. Sciarrillo reports being part of a Facebook group with over 200 such professionals.

Zoe Burke, editor of Hitched.co.uk, cites data from their most recent trends report indicating that search demand for content creators has increased by 586% compared to the previous year.

“While we are all so obsessed with short-form video content and instant uploads on social media, there is going to be a place for this kind of role at a wedding,” Burke notes.

The trend is not limited to weddings. Jessica Shone, another content creator from Flintshire, reports that the service is expanding to cover hen parties and christenings. 

She attributes the growing popularity to celebrity influence, noting that social media influencers like Zoe Hague have shared content creator-generated material from their weddings.

However, the rise of wedding content creators is not without challenges. Sciarrillo acknowledges a “stigma” within the industry, with some traditional photographers and videographers viewing content creators as competition. 

She argues that the services are complementary rather than competitive, stating, “We’re offering a completely different angle to what they’re offering.”