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West Elm Taps Style Influencer And Instagram Exec Eva Chen To Promote New Children’s Furniture Line

West Elm, a global design company and Williams-Sonoma, Inc. portfolio brand, announced a new collaboration with Eva Chen, fashion tastemaker and children’s book author. 

The partnership introduces a 34-piece children’s assortment featuring furniture, textiles, lighting, and decorative accessories.

Chen, currently the Vice President of Fashion Partnerships at Instagram, has authored nine children’s books, including New York Times bestsellers. 

Her experience as a mother of three and her family’s passion for reading influenced the collection’s design, focusing primarily on book storage and reading spaces.

“Eva has fantastic taste and is acutely aware of what parents want for a kid’s room: highly functional products while maintaining great style,” West Elm President Day Kornbluth said in a news release

Key items in the collection include:

  • A Lofted Bed with an integrated reading nook
  • A Chair and a Half designed to seat two
  • A Tent Floor Cushion for comfortable reading
  • An Arched Reading Bookcase positioned low for easy access by children
  • A Play Table and Stool Set priced at $549
  • A Save-As Storage Shelf for $599
  • A Playful Shapes Rug at $399
  • A Rolling Art Easel for $249

“There are nods to literacy and the love of books woven throughout,” Chen stated. “The Arched Reading Bookcase is intended for kids to kick up their feet and read.”

The collaboration is not the first time West Elm’s owner, Williams Sonoma, has enlisted the services of influencers and celebrities.

Williams Sonoma launched its annual Tools for Change fundraising program in July. The program benefits No Kid Hungry and marks a decade-long partnership that has raised over $16 million to combat childhood hunger in America.

The campaign introduced ten new limited-edition spatulas designed by celebrities and influencers, including Faith Hill, Jack Black, Cameron Diaz, and Terry Crews.

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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