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Agency
GroupM’s Influencer Campaign For TotalEnergies Achieves Guinness World Record
February 27, 2025GroupM has partnered with TotalEnergies Marketing India Pvt. Ltd. to launch an influencer-driven campaign that set...
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Technology
‘The Matrix’ Visual Effects Designer Launches Content Platform And Creator Marketplace Connecting Filmmakers, Audiences
February 27, 2025“The Matrix” visual effects designer and Academy Award-winner John Gaeta has introduced escape.ai, a new digital...
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Brand
Alex Cooper’s Unwell Network Ends Partnership With Alix Earle’s ‘Hot Mess’ Podcast
February 27, 2025Unwell Network, the production company founded by “Call Her Daddy” host Alex Cooper, has terminated its...
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Brand
DICK’S Sporting Goods Expands Influencer Initiative, Invites Public Participation
February 27, 2025DICK’S Sporting Goods has opened its previously internal content creator program to public applicants, offering paid...
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Brand
Grace Beverley’s Tala Brand To Launch Debut Brick-and-Mortar Location
February 27, 2025Tala, the activewear brand founded by influencer-turned-entrepreneur Grace Beverley in 2019, is opening its first standalone...
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Commentary
YouTube Dominates Gen Alpha Media Consumption, New Research Shows
February 27, 2025YouTube commands 78% of viewership among U.S. children aged 2-12, according to Precise TV’s Winter 2024/2025...
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Platform
Snap Unveils Advanced Brand Safety Tools For Marketing Partners
February 26, 2025Snap has introduced new brand suitability controls to give advertisers expanded options to manage content adjacency...
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Brand
H&M Seeks Stronger Asia Presence, Turns To We Are Social For Influencer Strategy
February 26, 2025H&M has selected the socially-led creative agency We Are Social to develop its content creator strategy...
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Commentary
TikTok Shows Highest ROI Among Digital Channels In Nordic Markets, Dentsu Study Finds
February 26, 2025A new marketing mix modeling study conducted by Dentsu reveals that TikTok delivers the strongest short-term...
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Technology
Baidu Acquires JOYY’s Streaming Business In China For $2.1B To Strengthen Digital Video Presence
February 26, 2025Baidu announced it finalized its purchase of JOYY’s China live-streaming unit YY Live for approximately $2.1...
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Platform
TikTok-Like News App Debuts Amid ‘Decline’ Of Conventional Journalism
February 26, 2025Noosphere, a new premium news platform designed to bundle content from independent journalists, has launched with...
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Brand
Vita Coco Unveils Vending Machine Experience Following Poppi Controversy
February 26, 2025Vita Coco has launched a public vending machine activation in New York City, following the conversations...
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Commentary
Research Shows Nearly A Third Of Influencer Followers Buy On Social Platforms
February 26, 2025A new YouGov survey of 2,000 UK consumers, part of a report commissioned by British creative...
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Platform
TikTok Rolls Out Performance Solution For Automotive Ads
February 26, 2025TikTok has announced the general availability of its Automotive Ads, a catalog-based solution designed specifically for...
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Agency
Gaming Innovation Meets Convenience: Breaking Down UMI Games’ Sheetz Fortnite Integration
February 26, 2025Convenience store chain Sheetz partnered with gaming studio UMI Games to create their first-ever fully custom...
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Commentary
American Influencer Council Releases Inaugural Creator Economy Leaders’ List
February 25, 2025The American Influencer Council (AIC), in partnership with HypeAuditor, has released a list of the top...
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Platform
YouTube Premium Lite To Exclude Music Access
February 25, 2025Google plans to reintroduce a more affordable YouTube Premium subscription that excludes YouTube Music, responding to...
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Platform
Meta Backs Horizon Creators With $50M Fund, Enhanced Toolset
February 25, 2025Meta has announced a new $50 million Creator Fund for developers building mobile and mixed reality...
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Brand
Mastercard Unveils Program To Boost Entrepreneurial Journey Of Content Creators And Small Businesses
February 25, 2025Mastercard has launched new Business Builder debit and credit cards specifically designed for content creators, offering...
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Technology
Podeo: The ‘YouTube’ of Arabic Podcasts
February 24, 2025“We want to amplify underrepresented stories and decentralize the narratives that have been told about communities,”...
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Platform
Instagram Rolls Out New Instagram Monetization Scheme Via Comment Section
February 24, 2025Meta has introduced Testimonials, a new advertising format on Instagram that enables creators to monetize product...
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Platform
ByteDance Surges Back To Favor As Value Tops $400B Despite TikTok Challenges
February 24, 2025SoftBank Group’s Vision Fund leads a wave of major investors bumping up ByteDance‘s valuation beyond the...
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Platform
Twitch Limits Creators’ Stored Content To 100-Hour Maximum
February 24, 2025Twitch has announced a new 100-hour storage limit for Highlights and Uploads content, effective April 19,...
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Strategy
Communities Over Clicks: How Different Think Is Redefining Social Media ROI
February 24, 2025“Social media is like having your own personal television channel in your pocket that you can...
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Influencer
MrBeast Attributes $700M Success To Standing Out From The Crowd
February 24, 2025Jimmy Donaldson, known as MrBeast, revealed his strategy for achieving viral success on YouTube in a...
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