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What Does 'Pinned' Mean On TikTok A Guide To Common Features And Functions

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What Does ‘Pinned’ Mean On TikTok? A Guide To Common Features And Functions

TikTok is constantly updating its features and functions to make the app more user-friendly for both creators and viewers. One greatly appreciated feature they’ve added is pinned videos which will appear at the top of the creator’s profile page. Here’s how you can pin a video and how pinned videos can benefit your TikTok presence.

Let’s talk more about what ‘pinned’ means and how you can pin a video on your page.

What Does 'Pinned' Mean On TikTok? A Guide To Common Features And Functions

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TikTok has become one of the most popular social media platforms for video sharing. In the initial stages of its success, users wanted an easier way to organize and find their uploaded videos. Therefore, it has released different features and functions to make the app more user-friendly.

One feature that the app has released is ‘pinned’ videos. A pinned video appears at the top of a creator’s profile for both them and everyone else to see first. Most of the time, users will pin viral videos, introduction videos, or their favorite videos to the top of their profile.

What Does 'Pinned' Mean On TikTok? A Guide To Common Features And Functions

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What Does ‘Pinned’ Means?

When you pin a video, it will appear at the top of your profile for both you and everyone else to see first. TikTok currently allows users to pin 3 videos at one time.

Pinned videos benefit not only creators but also viewers. By pinning a video to the top of your profile, it allows you to showcase your best videos to both your followers and users just stumbling across your page.

When a user visits a profile page with pinned videos, they will see those pinned videos first. After the pinned videos, the videos are organized in reverse chronological order allowing viewers to see the creator’s most recent content first. 

How to Pin a Video on TikTok

In order to pin a video on TikTok, it first must already be fully uploaded. Follow these steps to pin a video to the top of your TikTok profile page:

  1. Select the video you’d like to pin
  2. Once you’ve selected the video, tap the 3-dot icon at the bottom right of the screen
  3. At the bottom of the pop-up menu, select pin
  4. The video will automatically be pinned, and you’ll see it at the top of your profile

You can easily unpin a video this way as well, so you can interchange your pinned videos over time if you wish to do so.

What Does Pinned Mean On TikTok? A Guide To Common Features And Functions

[Unsplash]

Why Creators Pin Videos on TikTok

The main reason why creators pin videos on TikTok is that they want viewers to watch those videos first. Here are some examples of videos creators might want to pin to the top of their profile:

  • Their best work
  • Viral videos
  • Introduction videos

Check out Emily Fauver’s pinned video of her doing her daughter’s hair. This video started the “piggies or bunnies” TikTok trend, which ultimately is what grew her following on TikTok. 

@emilyfauver

I’m convinced she’s the funniest person I know

♬ Shipyard Sample OriginalMix – Official Sound Studio

Check out Caleb Simpson’s pinned video of his own apartment tour. His page is a compilation of asking people on the street how much they pay in rent for their apartment in New York, and if he can have a tour of their apartment. 

@calebwsimpson

My apartment! I live in Brooklyn and pay 2k for my room. I love my apartment and im greatful af for it, @Jorden Tually

♬ Sunroof – Nicky Youre & dazy
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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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