Two veteran communications professionals with decades of experience, Craig Radow and Eric Schultz, have announced the launch of a new strategic communications firm, World’s Fair Communications. Headquartered in Los Angeles with a New York presence, the firm caters to companies in the creator economy space. 

Initial clients include TheSoul Publishing, a leading digital studio that produces content across multiple platforms for over 2 billion global followers. TheSoul’s portfolio encompasses channels like top DIY brands 5-Minute Crafts, Bright Side, and Avocado Couple across 21 languages. In addition to being a client, TheSoul is partnering with World’s Fair Communications.

World’s Fair’s other launch partner is Underscore Talent, a prominent talent management company representing top creators on YouTube, TikTok, Instagram, Twitch, Snapchat, gaming, and podcasting platforms. Underscore, a division of TheSoul, assists creators in capitalizing on the “attention economy” to build lucrative careers.

Prior to founding World’s Fair, Radow served as VP of Global Publicity and Brand Marketing at 20th Century Fox Studios’ consumer products unit. He has also held PR roles at Universal Studios. Co-founder Schultz previously led media relations at firms like Golin and worked over a decade as a news producer for CNBC, MSNBC, Bloomberg, CNN, and local station Fox 5 New York.

The new firm offers a wide range of communications services, including press coverage, media relations, thought leadership, crisis communications, brand messaging, content strategy, awards support, and reputation management.

“Craig and Eric built our communications capabilities from scratch, significantly elevating our global profile,” stated Arthur Mamedov, CEO of TheSoul Publishing. “Partnering with them on this new agency made strategic sense.”

“It’s an incredibly competitive environment in the entertainment and technology spaces,” said Reza Izad, co-founder & co-CEO of Underscore Talent. “We’re confident that having experienced advisers like Craig and Eric will help take our reputation to the next level. We look forward to an even brighter future with their strategic insight.”