YouTube’s 2024 Global Culture & Trends Report highlights the rise of digital franchises as pivotal players in shaping cultural moments across global markets. From viral topics to standout creators and chart-topping songs, here’s a breakdown of last year’s key trends.
Trending Topics in 2024
The Amazing Digital Circus The animated series by Gooseworx’s Glitch channel became a cultural phenomenon, making trending lists in 8 of 12 monitored countries. Related content, excluding the episodes themselves, has garnered over 25 billion views globally. Episodes are now available for same-day streaming on Netflix alongside YouTube.
Dress to Impress (Roblox) This Roblox fashion experience trended in three countries, generating 4 billion views of gaming-related content and attracting a global audience.
The Olympics The Paris 2024 Olympic Games appeared on 10 of 12 trending lists. Claro Sports’ broadcasts in Mexico alone racked up 360 million views.
Source: YouTube
Top Creators of 2024
Global Performers
MrBeast: Dominates rankings in the U.S., UK, Germany, Indonesia, and Canada.
Cristiano Ronaldo: His channel, UR · Cristiano, attracted 19 million subscribers within 24 hours of its launch, claiming top spots in multiple regions.
Regional Stars
Club Shay Shay: Achieved 528 million views in 2024.
Jess No Limit: Became the first Southeast Asian creator to reach 50 million subscribers.
Emilly Vick: Led Brazilian creators with her viral hit “Chiclete,” amassing 67 million views.
Inoxtag: A documentary by the French creator gained 26 million views after its theatrical release.
Music Trends in 2024
United States
Kendrick Lamar: “Not Like Us” held the #1 spot for 20 weeks.
Tommy Richman: His song “Million Dollar Baby” featured on both Top Songs and Top Shorts Songs lists.
South Korea
QWER: Topped charts with “T.B.H.”
ROSÉ and Bruno Mars: Their collaboration “APT.” garnered 100 million views within a week.
Germany
AYLIVA and Apache 207: Their track “Wunder” held the top spot for seven weeks.
Shirin David: Made history as the first global female artist with seven #1 hits in Germany.
Source: YouTube
Regional Trending Topics
United States
Presidential Election
Sean Combs Scandal
Deadpool & Wolverine
The Amazing Digital Circus
Middle East & North Africa
EA Sports FC 24
Free Fire MAX
Dubai Chocolate (190 million views)
Olympic Games Paris 2024
Japan
Creepy Nuts
Cat Meme (2 billion+ views)
Tokyo Gubernatorial Election
Olympic Games
Key Takeaways
The 2024 Global Culture & Trends Report demonstrates the growing influence of digital franchises and creator-driven content in shaping cultural conversations. From entertainment to sports and music, digital platforms are at the forefront of fan engagement and global trends.
Dragomir is a Serbian freelance blog writer and translator. He is passionate about covering insightful stories and exploring topics such as influencer marketing, the creator economy, technology, business, and cyber fraud.
YouTube’s 2024 Global Culture & Trends Report highlights the rise of digital franchises as pivotal players in shaping cultural moments across global markets. From viral topics to standout creators and chart-topping songs, here’s a breakdown of last year’s key trends.
Trending Topics in 2024
The animated series by Gooseworx’s Glitch channel became a cultural phenomenon, making trending lists in 8 of 12 monitored countries. Related content, excluding the episodes themselves, has garnered over 25 billion views globally. Episodes are now available for same-day streaming on Netflix alongside YouTube.
This Roblox fashion experience trended in three countries, generating 4 billion views of gaming-related content and attracting a global audience.
The Paris 2024 Olympic Games appeared on 10 of 12 trending lists. Claro Sports’ broadcasts in Mexico alone racked up 360 million views.
Source: YouTube
Top Creators of 2024
Global Performers
Regional Stars
Music Trends in 2024
United States
South Korea
Germany
Source: YouTube
Regional Trending Topics
United States
Middle East & North Africa
Japan
Key Takeaways
The 2024 Global Culture & Trends Report demonstrates the growing influence of digital franchises and creator-driven content in shaping cultural conversations. From entertainment to sports and music, digital platforms are at the forefront of fan engagement and global trends.
Read the full report here.