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Talent Collectives
Pioneering Political Creator Management: How Colossal Influence Is Turning Controversial Content Into Brand Success
February 18, 2025In a world where brands run from controversy, Colossal Influence takes the other direction and embraces...
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Technology
How Fundmates Is Building The First YouTube-Focused Fintech Platform
February 18, 2025Fundmates founder & CEO Ilia Dronov says the creator economy lacks capital resources to help content...
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Agency
The ‘Community Moat’: Transforming Creator Relationships Into Strategic Assets
February 18, 2025Most brands build their influencer marketing strategies on platforms they don’t control. SARAL founder and CEO...
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Talent Collectives
Slash Management: Creator Success Beyond Social Media
February 18, 2025Many TikTok stars fade after their viral moment. Not too few YouTubers plateau after early success....
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Talent Collectives
SliDE Consultancy: Championing Flexible Creator Management
February 18, 2025Creator talent management is facing a major challenge: traditional agencies lock creators into restrictive contracts, limiting...
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Commentary
India’s Creator Economy Surges 322% In Four Years, Research Shows
February 18, 2025New research from influencer marketing platform Qoruz reveals India’s creator economy has expanded from 962,000 influencers...
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Agency
Merchantwise Group Expands Portfolio With Social Media Agency Buyout
February 18, 2025Merchantwise Group has acquired The Social CliQ and The Content CliQ to expand its digital marketing...
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Commentary
Podcast Watch Time Surges On YouTube And Spotify, Opens Revenue Opportunities For Creators And Brands
February 17, 2025Video podcast viewership in the United States has been on the rise, with major platforms like...
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Commentary
Dubai Seeks Spot Among The World’s Creator Economy Hubs
February 17, 2025Is Dubai the next mecca of the global creator economy? Creator economy insider Jim Louderback says...
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Talent Collectives
The Business Of Content Creation: Lawyer Merlyne Jean-Louis On Why Creators Need To Think Like CEOs
February 17, 2025“If you’re an influencer or content creator, you are a business owner. Thus, you have to...
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Commentary
Viral On TikTok? Study Shows Song Has 84% Of Success On Billboard Charts, New Research Finds
February 17, 2025A new study commissioned by TikTok in partnership with Luminate reveals quantifiable connections between TikTok engagement...
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Platform
TikTok Returns To U.S. App Stores
February 17, 2025Apple and Google have restored TikTok to their respective app stores after receiving confirmation from U.S....
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Agency
Solving Creator Marketing’s ROI Challenge: Later CEO Scott Sutton On Making Influence Measurable
February 17, 2025Influencer marketing and social media management platform Later recently expanded its data arsenal with a $250...
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Agency
How Influencer.com Is Expanding Creator Marketing Services Beyond Social Posts
February 17, 2025When Nike wanted to transform Times Square into a creator-powered celebration for Air Max Day, they...
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Technology
Tech Startup Uscreen Raises $150M To Power Influencer-Branded Apps
February 17, 2025Uscreen, a creator-focused technology platform founded in 2015, has secured $150 million in growth funding from...
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Commentary
Must-Attend Creator Economy Events In March 2025
February 14, 2025The creator economy is one of the fastest-growing segments of the global business landscape. According to...
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Commentary
Report: DTC Brands See ‘Humor Ads’ Driving Higher Engagement
February 14, 2025A Motion research analyzing $100 million in advertising spend reveals that humorous content accounts for 25%...
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Commentary
Study Reveals Instagram Creator Engagement Growth In 2024, Influencer Rates
February 14, 2025Meta’s Instagram platform saw record engagement rate increases across all creator categories in 2024, according to...
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Agency
Privy Reviews: The ‘Rotten Tomatoes’ For Creators
February 14, 2025“Reviews are great for digital word of mouth,” explains Vanessa Franz, founder and CEO of Privy...
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Influencer
Harvard Student-Athletes Bypass University’s Official NIL Marketplace
February 14, 2025Harvard student-athletes continue to secure brand partnerships independently despite the university’s January launch of a centralized...
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Technology
Tech startup Uscreen Raises $150M To Power Influencer-Branded Apps
February 14, 2025Uscreen, a creator-focused technology platform founded in 2015, has secured $150 million in growth funding from...
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Technology
YouTube Boosts AI Feature, Rolls Out New Tools To Enhance Content Creation
February 13, 2025YouTube has announced a major expansion of its artificial intelligence (AI) capabilities, with CEO Neal Mohan...
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Agency
Creator Economy Sees Major Consolidation As TheSoul Publishing Acquires Mediacube Stake
February 12, 2025TheSoul Publishing recently acquired a majority stake in Mediacube. The deal combines TheSoul’s content creation and...
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Agency
INFLOW Network: Finding Its Niche As The ‘TED Talks’ Of The Influencer Marketing Industry
February 12, 2025“Everyone was playing the same game,” says Afşın Avcı about people setting up influencer marketing agencies...
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Strategy
Marketing Integration: How Tuff Transforms Campaigns Into Growth Engines
February 12, 2025Creative brand teams know how to deliver compelling narratives. Performance teams, on the other hand, leverage...
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