YouTube’s 2024 Global Culture & Trends Report reveals that creators are successfully adapting traditional television formats for digital audiences, indicating a shift in how entertainment content is produced and consumed.

Traditional TV Formats Go Digital

In France, the television show “Danse avec les Stars” has expanded its reach through creator Michou’s digital adaptation “Danse avec les Stars d’internet” (#DALSI). The show’s transformation to YouTube has generated significant engagement, with creator Domingo’s first vlog episode receiving over 600,000 views and Michou’s behind-the-scenes content reaching 2.5 million views. Videos containing “DALSI” in the title have accumulated 8 million views, with 26% of viewership coming from the 18-24 age demographic.

Reality TV Experiences Digital Evolution

The report highlights how reality television formats are being reimagined for YouTube audiences. In Indonesia, shows like “Clash of Champions,” inspired by South Korea’s “University War,” demonstrate how creators are adapting global formats for local audiences. Meanwhile, Brazil’s “Star Academy” television revival has generated over 94 million views of show-related content on YouTube, with winner Pierre Garnier’s music reaching the top 5 on the French YouTube Music charts.

Sports Broadcasting Transformation

The transformation extends to sports content, with YouTube becoming a primary platform for sports viewership. In France, soccer fan creators like L’immigré Parisien and Mohammed Henni are attracting millions of viewers with live watch-alongs and commentary. The 2024 Olympics coverage on YouTube demonstrates this shift, with Claro Sports, the official Spanish-language broadcaster in Latin America, offering up to 32 simultaneous live streams and generating over 360 million views in Mexico alone.

Broader Implications for Entertainment

YouTube’s analysts note that these numbers indicate substantial audience engagement with creator-adapted television formats, particularly among younger viewers.

The findings demonstrate that successful digital adaptations often maintain core elements of traditional formats while incorporating features unique to online platforms, such as real-time audience interaction and creator-led commentary.

The full report is available here.