Commentary

The 10 Fastest-Growing U.S. Instagram Accounts of July 2026

“Love Island USA’s” four-couple Season 8 finale sent three members of the final four couples rocketing...

Tech

Former Omnicom Media India Advisor Shashi Sinha Invests in Creator-Tech Platform Qoruz

Shashi Sinha, who stepped down as strategic advisor at Omnicom Media India in late July, has...

Tech

Fypro.ai Is Building an AI Creator Success Manager to Turn Audiences Into Owned Businesses

Steven Zhou spent more than two decades across ecommerce and consumer brands before moving into the...

Influencer

The Atanga Twins Are Betting Luxury Fashion Wants Uniqueness, Not Reach

Curtis and Carlsen Atanga did not choose fashion first. Their mother did, having a driver take...

Technology

Ulkaa’s Rahul Gayakwad Believes AI Agents Could Solve Influencer Marketing’s Scaling Problem 

When Rahul Gayakwad wanted to understand why influencer campaigns kept breaking down, he sent the same...

Platform

TikTok Star Lala Sadii Attached to Lead Disney Channel Series Inspired by Her Life

Lala Sadii, the TikTok personality and singer with more than 25 million followers on the platform,...

Tech

Korean Ecommerce Platform Cafe24 Becomes First Asian Company to Integrate YouTube Creator Partnerships API

South Korean ecommerce platform Cafe24 has become the first company in Asia to integrate YouTube’s Creator...

Platform

Whatnot Closes $545M Series G at $20B Valuation

Whatnot has closed a $545 million Series G funding round at a $20 billion valuation, Greycroft...

Brand

REACH Expands Creator Roster, Taps Former GigaStar Exec Luke Himmelsbach to Lead Brand Partnerships

REACH, a media conglomerate operating across creators, culture, entertainment, and technology, announced that it has expanded...

Brand

Disney, Jon Youshaei Announce First Wave of Speakers for ‘Created in LA,’ Including Mindy Kaling, Zach King

Disney and creator Jon Youshaei have announced the first wave of speakers for “Created in LA,”...

Platform

YouTube Opens Shopping Affiliate Program to UK Creators

YouTube is bringing its shopping affiliate program to the UK, giving creators there the ability to...

Platform

TikTok Shop’s U.S. GMV Nearly Doubles to $11.8B in H1 2026

TikTok Shop’s U.S. business grew gross merchandise value 103% year-on-year to $11.8 billion in the first...

Brand

Beauty Influencer Ava Lee Teams With Cocokind Founder to Launch Konjac Jelly Snack Brand

Ava Lee, the creator behind “Glow With Ava,” and Cocokind founder Priscilla Tsai are launching Mimitime,...

Tech

Cleverbridge Launches Influencer Marketing Offering Powered by Later

Cleverbridge, a global commerce partner and digital reseller for software and SaaS companies, announced a new...

Commentary

Nearly Half of Gen Z Sports Fans Discover Athletes Through Content, Not Competition, Study Finds

A new study from the USC Annenberg x ACC Think Tank found that 49% of Gen...

Tech

Fabulate Raises $4.5M as APAC Influencer Marketing Platform Hits $84.5M Valuation

Fabulate, an Influencer Marketing and technology platform operating across the Asia-Pacific region, has raised $4.5 million...

Commentary

Belgium Hires Influencers to Push Young People to Report Online Hate

Belgium’s federal government is enlisting influencers to encourage young people to report cyberhate, part of a...

Strategy

How Lightspeed Turned a Fan DM Into a Venture Media Strategy

Lightspeed Venture Partners is building out an in-house media operation centered on Claire Zau, a tech...

Platform

Kickstarter Launches Its First Self-Financed Creator Fund, a $1M Pool for Independent Artists

Kickstarter has launched the Kickstarter Culture Fund, a $1 million pool supporting independent creators in art,...

Agency

Marketplace Minds Founder Says More Ad Spend Won’t Fix a Listing That Doesn’t Convert

More advertising spend will not fix a product listing that fails to convert, according to Gehad...

Tech

Loox Launches New Product Sampling Platform to Bridge Consumer Reviews and Creator Content 

Loox, the visual reviews platform serving more than 130,000 Shopify brands, launched Reviewers.com in June 2026...

Influencer

Melanie Wilking-Ekeler on Building a Creator Business Around Every Stage of Her Life 

Melanie Wilking-Ekeler moved to California at 17 to dance professionally, the same period she first watched...

Commentary

Creator Economy Event Calendar – August 10, 2026 – eTail Boston, TBEX Asia, Glossy Pop NYC, and More

This issue’s Creator Economy calendar spans nine events from August 10 through September 11, 2026, across...

Commentary

Algorithmic Capital and the Inevitable Rise of the Chief Creator Officer

On July 23, Blenders Eyewear named Jordan Howlett its first Chief Content Officer. Howlett, known to...

Agency

GIG Companies Wants to Turn Creator Influence Into Business Ownership, Leading With Infrastructure & Integrated Capabilities

Most creator-owned product lines don’t fail at launch. They fail in the weeks that follow, when...