Commentary

The CRM Debate: How 24 Creator Economy Experts Build and Maintain Their Influencer Pipelines

Customer Relationship Management (CRM) tools, long used by sales and account teams to track relationships, automate...

Technology

Asti Wagner Breaks Down Invyted’s Curated Matchmaking For Brands And Creators

Asti Wagner is the founder and CEO of Invyted, a London-based platform designed to streamline how...

Agency

Alora Society’s Kahlea Wade On Why Influencer Representation Needs A Relationship-First Model

Kahlea Wade built Alora Society to bring intention back to influencer representation. As founder and CEO,...

Agency

Masha Varnavski Shares The Setters Agency’s Formula For Turning Clicks Into Revenue

Masha Varnavski had seen the numbers before. As a senior social media executive at a global...

Strategy

RACER’s Creator Awards: Putting Automotive Influencers In The Driver’s Seat

When Taro Koki joined RACER Media & Marketing in 2024 as President of the newly launched...

Platform

TikTok Sued By Hawaii Over ‘Coercive’ Design Tactics Aimed At Minors

Hawaii has filed a lawsuit against ByteDance Inc. and its affiliated TikTok entities, alleging that the...

Platform

TikTok Launches Location-Based Nearby Feed In Four European Markets

TikTok is rolling out a “Nearby Feed” feature in France, Germany, Italy, and the United Kingdom,...

Strategy

Partnership Between GM, Portal A, and Good Good Golf Sparks Creator-Led 10M-View Off-Road Golf Series

General Motors partnered with Good Good Golf and production company Portal A to promote the all-electric...

Commentary

Half Of Gen Z Says AI Harms Social Media Experience, Survey Finds

Half of Gen Z users express negative views toward AI-generated content on social platforms, according to...

Commentary

TikTok Users Report Addiction Concerns While Maintaining Daily Engagement, Study Finds

Edison Research has released data revealing a complex and contradictory relationship between TikTok and its 112...

Platform

EU Fines X €120 Million For Violating Digital Services Act Transparency Rules

The European Commission has fined X €120 million for breaching transparency obligations under the bloc’s Digital...

Influencer

MrBeast Announces Creator Marketplace For Major Advertisers

Jeffrey Housenbold, CEO of Beast Industries, announced a new MrBeast initiative at The New York Times...

Influencer

YouTuber’s DIY Plant Cloning Community Disrupts Collector Market

A YouTube creator specializing in plant tissue culture has built a community of over 6,000 home...

Influencer

How Rourke Sefton-Minns Built GenHQ Into A Creative Learning Hub

Generative AI is transforming the way people work, think, and create, and few have helped the...

Commentary

WallStreetBets Creator Vs. Reddit: Supreme Court To Decide Who Owns User-Built Brand Names

If a content creator spends years building an online community on a social media platform, who...

Platform

YouTube Global Culture & Trends 2025: Platform Highlights Creator Innovation And Regional Content Shifts

YouTube has released its annual “Global Culture & Trends Report” for 2025, analyzing the platform’s most-subscribed...

Platform

Spotify Launches 2025 Wrapped With New Features Including Listening Age, Top Albums, And AI-Powered Archive

Spotify has released its annual 2025 Wrapped campaign, introducing nearly a dozen new features alongside returning...

Commentary

Gen X/Boomers Embrace Influencer Content As YouTube, TikTok Usage Surges Among Age Groups

More than half of users aged 55 to 64 now watch influencer content every week, according...

Commentary

China Suspends Accounts Of Major Influencers For Tax Evasion, Content Violations

On December 3, China’s top cyberspace regulator disclosed a list of online influencers penalized for violations...

Platform

TikTok Shop Reports Record $500M In Sales Over Black Friday/Cyber Monday Weekend

TikTok Shop generated over $500 million in sales during the four-day Black Friday and Cyber Monday...

Platform

NBCUniversal To Send YouTube Creators To Milano Cortina 2026 Winter Olympics

NBCUniversal announced a partnership with YouTube to send creators to the Milano Cortina 2026 Winter Olympics,...

Strategy

Visa Partners With Lumanu To Speed Creator Payments Through Direct Transfer System

Visa is using creator financial platform Lumanu’s pre-funded wallet and agent-of-record system to move creator, freelance...

Influencer

Jake & Logan Paul Announce $30M Venture Fund Backing AI, Robotics Startups

Anti Fund, co-founded by YouTuber-turned-boxer Jake Paul and entrepreneur Geoffrey Woo, closed its oversubscribed $30 million...

Platform

TikTok, LinkedIn Face DSA Investigation Over Content Reporting Mechanisms

Ireland’s Coimisiún na Meán opened a Digital Services Act (DSA) investigation into TikTok and LinkedIn over...

Platform

YouTube Launches Recap Feature To Showcase Users’ Annual Viewing Habits

YouTube introduces Recap, a year-end feature that compiles users’ viewing data from 2025.  Recap became available...