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Commentary
Creator Trust Beats Traditional Advertising In Driving Consumer Purchase Behavior, LTK Study Finds
January 24, 2025Trust in creator recommendations outpaces traditional advertising and celebrity endorsements among younger consumers, according to new...
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Platform
ByteDance Board Member Reveals TikTok U.S. Deal Is Days Away
January 24, 2025ByteDance board member Bill Ford signals that negotiations to preserve TikTok’s U.S. operations could conclude within...
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Talent Collectives
Underscore Talent Snags Forbes Top Creator With 7.5M YouTube Subscribers
January 24, 2025Underscore Talent has signed Bailey Sarian, adding the two-time Forbes Top Creator list honoree to its...
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Commentary
Viewers Glued On Creator Ads Longer Than Brand Ads, Snapchat Finds
January 24, 2025Snapchat‘s latest research reveals that creator-led advertising captures viewer attention 12% longer than standard brand advertisements,...
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Agency
Reach Agency’s Gabe Gordon Explains Why Creators Are The Future Of Advertising
January 24, 2025With social media creators driving more advertising spending than traditional social ads, Reach Agency CEO Gabe...
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Commentary
Research Shows Social Media User Migration Patterns During TikTok Disruption
January 23, 2025Recent analyses from multiple research firms reveal specific patterns in how users and advertisers are responding...
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Commentary
TikTok Ad Revenue Surges Past YouTube, Reaching $63.3 Billion Globally
January 23, 2025TikTok‘s global advertising revenue has reached $63.3 billion (including ByteDance’s Chinese operations), nearly double YouTube’s $33.3...
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Commentary
‘Family Feud’? Growing Tensions On Screentime Between Parents And Children
January 23, 2025A new report from digital safety company Qustodio reveals a significant disconnect between parents’ preferences for...
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Platform
CapCut Resumes U.S. Operations After Brief Pause
January 23, 2025ByteDance’s video editing app CapCut is back online for users in the United States after a...
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Influencer
From Wall Street To Viral Fame: Q Park’s Decade Of Content Creation
January 23, 2025In 2014, Q Park traded his investment banking career for a dream of entertaining millions. A...
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Commentary
Digital Platforms Key To India’s Automotive Purchase Journey, Meta Study Finds
January 23, 2025New research from Meta and the Federation of Automobile Dealers Associations (FADA) reveals that 72% of...
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Brand
Northern Michigan University Joins Student-Athelete NIL Platform Bandwagon
January 23, 2025Northern Michigan University (NMU) is launching the Northern Michigan Wildcat Exchange, a Name, Image, and Likeness...
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Platform
Another Scheme To Lure TikTok Creators: Meta Announces ‘Breakthrough Bonus’ Incentive
January 23, 2025Meta has presented its latest initiative to attract content creators from rival platforms. The “Breakthrough Bonus”...
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Influencer
MrBeast’s TikTok ‘Bid’ Saga Continues
January 23, 2025The speculation about MrBeast, whose real name is Jimmy Donaldson, bidding for TikTok’s U.S. operations began...
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Platform
Google, Apple Still Blocking TikTok Downloads, Users Eagerly Await App’s Full Comeback
January 23, 2025TikTok remains unavailable for download in U.S. app stores despite President Donald Trump’s executive order delaying...
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Platform
Meta Reportedly Offers Influencers Up To $50K Monthly To Prioritize Reels Over TikTok
January 23, 2025Meta is reportedly introducing a new financial incentive program offering content creators monthly payments between $10,000...
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Commentary
Study Reports Widespread Apprehension About Social Media’s Mental Health Impact Among US, UK Men
January 23, 2025A new study by YouGov and The Goat Agency finds that 70% of young men aged...
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Brand
Watches Of Switzerland Appoints PR And Influencer Agency
January 23, 2025Luxury retailer Watches of Switzerland Group has appointed Carousel as its regional PR and influencer agency...
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Agency
George Bacon Shares Playbook For Building A Social Media Marketing Powerhouse
January 23, 2025At just 27, George Bacon has grown his agency, George Bacon Media Ltd (GBM), into an...
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Platform
Instagram Okays 3-Minute Reels As Long-Form Content Gains Traction
January 22, 2025Instagram has announced plans to recommend longer Reels content in its discovery surfaces, shifting from its...
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Commentary
Motion Report Reveals ‘Ugly’ Strategy That Makes Ads Work
January 22, 2025An analysis of $100 million in advertising spend reveals that 42% of top-performing direct-to-consumer (DTC) ads...
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Platform
Indonesian AI Startup Bythen Secures $5M To Democratize Virtual Influencer Space
January 22, 2025Bythen, an Indonesian AI startup focused on virtual creator development, has raised $5 million in seed...
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Brand
Eggland’s Best Taps Social Marketing Agency Joybyte For Influencer Campaign
January 22, 2025Eggland’s Best has partnered with influencer marketing agency Joybyte to develop organic social media campaigns across...
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Commentary
Study Finds Promising Results In Using Virtual Health Influencers
January 22, 2025A recent study published in the European Journal of Cancer demonstrates the potential of AI-generated social...
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Agency
The Creator Economy In 2025: TDD’s Sarah Boyd On What’s Actually Working In Influencer Marketing
January 22, 2025“Every day, the landscape evolves dramatically,” notes Sarah Boyd, Co-CEO and CRO of The Digital Dept....
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